Best Time to Post on Tumblr to Boost Reach and Awareness
Designing a social media strategy without considering optimal timing is like opening a donut shop only in the evening - you might have the best offerings around, but it’s not when your target audience is around. Determining the best time to post on Tumblr is a piece of social strategy that’s often overlooked. We’ll help you easily integrate it into your social scheduling calendar.
What Is Tumblr?
Tumblr is a microblogging and social sharing website.
Tumbr offers complete customization of the user’s blog page, unlike other platforms. Some Tumblr users simply read or view others’ content. Some use it for connecting within a community, and others create customized microblogs. Users can also share each other’s content to their own feeds, called “reblogging.”
Tumblr currently has around 496 million blogs.
Why is Posting at the Right Time Important?
Determining the best times to post on Tumblr will help your content reach your target audience.
Timing your social posts correctly leads to higher traffic and engagement. Most people engage with social media during their free time, which means early mornings, evenings, and weekends for most platforms because those times correspond to the traditional workday.
But the best time to post on Tumblr is a bit different, and here’s why: demographics.
Though the Tumblr app is considered a niche social media platform, its users are dedicated. Users spend around 135 minutes on the app and are highly engaged in their chosen communities.
So when is the best time to post on Tumblr for this demographic group? When they are not in school.
Best Time to Post on Tumblr
We recommend between 4 pm and 1 am as the best times to post on Tumblr.
This timeframe works well within most school schedules. Younger users are more likely to be active on social media during their off-hours, which are almost universally after 4 pm.
Evening and night seem to produce the highest levels of engagement from Tumbler users across all days of the week, making any evening a Tumblr best time to post.
When NOT to Post on Tumblr
Generally speaking, anytime before 4 pm is not one of the best times to post to Tumblr. Keep in mind that Sundays are typically exempted from this rule. Tumblr users tend to show consistent engagement throughout the day on Sunday, unlike Monday-Saturday.
In fact, Sunday tends to be one of the most active days on Tumblr, with a slightly smaller spike on Saturdays.
This is in contrast to platforms like Facebook and Twitter, where older adults tend to be more active throughout the day because they routinely check their social media during the traditional workday.
Consider Your Demographic Data
Though the entire Tumblr population tends to average young, you’ll want to determine the demographic data for your particular Tumblr audience.
There are analytics tools available for Tumblr users that can show some basic information about your visitors, like return rate and visitor source.
You can also check your Tumblr activity page for basic engagement info.
If you have an existing audience on Tumblr, you can run a simple test: schedule out your content at different times of day for a few weeks, and document the results. Perhaps you run a Tumblr account focused on city photography, and your community tends to be most engaged between 10 pm and midnight - that’s your best time to post to Tumblr.
How to Schedule Posts on Tumblr
When is the best time to post on Tumblr if you don’t want to be up until 1 am creating social content?
Social scheduling tools like Hootsuite or Buffer make it easier to post content at specific times. You can create your content in a large batch, upload it to your scheduling tool, and then choose when you want it to be scheduled to Tumblr.
These tools make more effective use of your time by allowing you to dedicate one segment of time per week to post scheduling.
Tumblr also has an integrated scheduling tool that lets you post your content later. When creating a new post, simply click “schedule” instead of “post.” This adds your content to your queue, which can be previewed anytime.
This helps you determine what is the best time to post on Tumblr because you can test out different publishing times to see what attracts greater engagement.
Tumblr Posting Strategies
Though most experts agree that the evening is the best time to post on Tumblr, there are different strategies depending upon your goals.
These strategies depend on understanding how the Tumblr feed works: unlike Instagram and Facebook, which position “highly relevant content” at the top of users’ feeds, Tumblr simply shares content chronologically.
This means that as users navigate Tumblr, new posts will automatically pop to the top of their feeds.
Strategy 1 - Post When Everyone is Online
Most social schedulers opt to post during Tumblr’s most active times - between 4 pm and 1 am. This is a good strategy if your primary goal is to gain more views and followers.
For example, if you are starting a new Tumblr account or want to boost your following and you’re wondering when is the best time to post on Tumblr, the traditional strategy of posting when Tumblr is most active will likely work best for you.
Strategy 2 - Post at Quiet Times to Avoid Competition
An alternative best time to post Tumblr strategy is best for people with dedicated followings who want to boost engagement from a preexisting group.
Tumblr users tend to be highly engaged, so those dedicated to a particular community will routinely check in with that group whether or not it is a peak time. Because you can count on your followers proactively keeping up with your content, off-hours could be the best time to post on Tumblr for highly engaged groups.
This prevents your content from getting buried under the slew of posts during the peak times when everyone else is posting.
Strategy 3 - Post to Trending Topics
Tumblr has a “trending” tab that indicates the most popular topics on the site. Rather than jumping on every trending hashtag, keep an eye out for topics that are already related to your topic. When something related is trending, make sure to post to that topic and reblog to take advantage of the trend.
Strategy 4 - Use Tumblr for Business
As with other social media platforms, Tumblr allows businesses to create sponsored posts. Unlike the rest of Tumblr content, which is listed chronologically, sponsored posts are privileged to the top of a user’s feed.
This can be a good choice for brands that have identified a strong niche interest on Tumblr and want to aggressively invest in reaching that group via paid posting.
What’s More Important than the Best Time to Post on Tumblr?
While scheduling is proven to lead to higher traffic, engagement, and conversions across all social platforms, determining the best times to post on Tumblr won’t automatically lead to record-breaking statistics for your Tumblr page. That requires consistent, high-quality content that addresses your audience’s needs.
While Tumblr does not have the highest number of users, those who do use the app are dedicated. 31% of US users accessed the app daily, while 88% of users accessed it at least once per month.
This means that there is a potential to develop a strong, committed following by providing quality content.
Younger demographics (the majority of Tumblr users) are increasingly likely to demand high-quality content that is tailored specifically to them.
Here are three tips for curating quality content on Tumblr.
Identifying your audience
This is the first step to producing quality content for Tumblr. This will help you keep your content focused on providing useful, engaging content. If you already have an account, take a look at what has performed well in the past. This will give you clues at what kind of content your audience wants.
This is another way to strengthen your Tumblr identity. For example, Etsy showcases its handmade products on its Tumblr page. Because Tumblr is image-centric, this strategy works well for brand awareness.
Tumblr can be a great way to build engagement across your other platforms as well. Teasing a blog post on Tumblr can generate traffic to your website, online store, or blog. Just make sure the content provides value for your followers.
Ready to Improve your Tumblr Strategy?
Finding the best time to post on Tumblr and creating quality content are the best ways to leverage the platform to your advantage. Generating fresh content on a consistent basis will keep your audience engaged, but can also be hard to maintain over the long haul - especially if you’re managing multiple social media channels at once.
A tool like Upflow curates and schedules relevant content for you, automating the posting process for you. This strengthens your thought leadership on Tumblr and helps you use the platform to build your social media presence the smart way.