Digital marketing is a game of mathematics…
Traffic in the top of the funnel, customers out the bottom.
Sure, there’s a bunch of conversion metrics in the middle there somewhere, but without a steady flow of top-of-funnel activity, it’s all pointless.
Testing and optimizing your funnel is a “moo” point without traffic – a cow’s opinion, it doesn’t matter.
Without enough traffic you won’t be able to run statistically significant tests that provide meaningful results. (Yea, that’s right I just went all science-y on the marketing funnel)
So, then, you need traffic… where do you get it from?
- The traffic store. Logically, if you want traffic you can go straight to the source and pay for it, the “traffic store”. Whether you set up social media ads, banners, search campaigns, or some other form of paid traffic campaigns, it is there for the taking if you have a budget. But what if you don’t have a lot of budget?
- The organic store. Now, don’t get this one confused with the floral-scented, avocado-selling, no-coffee-cup-cafe on your street corner. “Organic” is a digital marketing term used for “earned” traffic. Instead of paying for your traffic in a direct manner with money, you are earning the right to receive website traffic with content creation, distribution, and relationship building. This is where SEO, social media marketing, and other forms of time-consuming but free-to-use techniques come into the equation.
For most small businesses that are trying to grow a brand online, paying for traffic is an unsustainable adventure. Especially if it is your one and only way to drive numbers into the top of the funnel.
On the flip side, no small business owner or marketer has excess time on their hands, which is what you need if you are going to really master organic methods of traffic generation.
No money. No time. We have a problem…
Wouldn’t it be nice if you could turn that equation on its head? Instead of spending all of your budget on advertising, you were building a strong social media following and driving traffic to your website in droves. And instead of sinking 10-20 hours a week into managing your social media profiles, you could get it all done in 1-2 hours.
It sounds like a mystical dream doesn’t it?
Maybe, or maybe you just need to look at things differently.
Here are 4 secret hacks that will flood your site with traffic from social media… on autopilot! As in, you won’t have to do much 🙂
Hack #1 – Hire someone to schedule outreach to micro-influencers
Winning back time and automating traffic generation from social media isn’t all about technology… outsourcing is also a powerful tool in your arsenal.
This hack is all about finding a skilled assistant who can manage time-consuming tasks that directly correlate to more traffic for your website.
How do you leverage the accessibility and skill of an assistant to drive traffic to your website from social media? Train them to schedule outreach messages to qualified micro-influencers.
Step 1 – Find a low-cost but reliable assistant
Post a brief at OnlineJobs.ph or another relevant freelancer site, interview 5-10 candidates, and pick the best one.
Step 2 – Choose the best piece of content on your website
Next, identify the BEST piece of content on your website. Is it a blog post? A video? Something else?
Make sure this content is aligned with your brand messaging and contributes to your overall business objectives, and then jot down the URL and primary keyword phrase of the content.
For example, contest platform ShortStack may choose the below article about “interactive marketing examples”:
Step 3 – Identify micro-influencers who have shared a popular article on a similar topic
Open up social media research tool BuzzSumo, and search for the keyword phrase you identified above:
Choose an article with the most Twitter shares, and click on “View Sharers”:
Voila, BuzzSumo has just given you a list of people who have shared a piece of content on Twitter that is about exactly the same topic as the one you have published.
Now, filter these sharers by “Average Retweets” to find micro-influencers who get the most engagement on their Tweets:
Step 4 – Schedule outreach messages to these micro-influencers over 2-3 months
The key here is to have about 10 different message variations so Twitter doesn’t flag your account as a Spammer.
One example may look like this:
“@handle Hey, I thought this article about [insert topic] would intrigue you. What do you think?”
Sure, the click rate will be fairly low from this approach, but it’s a game of numbers!
Step 5 – Create a training video explaining this process to your assistant
Once you have gone through this process yourself, record a training video using a tool like Snag.it and document the steps for your new assistant. (Or just show them this article)
Now, whenever you have a new piece of content to promote all you will need to do is send your assistant the URL and keyword, and they will schedule over 100 outreach messages promoting it!
That is what I call social media traffic on autopilot!
Hack #2 – Promote your site with redirects on curated content
As well as creating your own content it’s critical to share the works of others on your social media accounts. Otherwise, you’re just stroking your own ego the whole time, and people don’t resonate with that.
Sharing content from others is known as content curation. When you curate content, you find and share content from reputable sources that are likely to be interesting to your ideal prospects. By collecting, storing, and distributing this content on social media you build credibility with prospects by association.
But why do all of this hard work just to send your audience to someone else’s website?
That’s where Upflow comes in.
If you’re unfamiliar with the Upflow app, here’s a quick snapshot:
The Upflow technology automagically finds high-quality relevant content, based on your chosen keywords, and then enables you to automatically curate that content to your social media accounts.
Ok, so that’s great… but what about the traffic thing? That process is sending people elsewhere!
It sure is, but here’s the thing: You can switch on the Upflow Promotion Bars feature that shows up on all of your curated shares and drives qualified traffic BACK to your own site.
Pretty cool? Here’s how to do it:
Step 1 – Setup an Upflow account
Sign up for a free account in one click using your social accounts here.
Step 2 – Pick a set of topics and auto-schedule curated content to your social profiles
Kickstart the Upflow content curation machine by selecting relevant topics, setting a publishing schedule, and switching it on.
Step 3 – Drive traffic to your website with a custom Promotion Bar
Now for the cool part…
Turn on the Upflow Promotion Bar and drive traffic to your website with every piece of curated content you share on social media. See a Live Preview here.
Sound cool? Get started for free today.
Hack #3 – Share evergreen content on a recurring schedule
Most social media content has a short lifespan… especially on platforms like Twitter, where it’s unlikely that anyone will ever see your Tweet beyond the first 3 seconds unless it is re-shared.
That may be alarming to some, but for others ,it’s an opportunity.
If you have something great to share, why not share it more than once?
After all, not that many people (certainly not everyone) have seen it the first time around. And even the ones that did see it may have:
- Skimmed straight past it.
- Not clicked on it.
- Even if they did click on it, probably forgot about it after a couple of weeks.
All of the best social media marketers are sharing valuable content on a recurring schedule. The key is to ensure that you only re-share what is considered “evergreen”, something that is not restricted by time. For example, a news headline about an event that happened yesterday is not going to be relevant in 3 weeks time. But, an article with tips about starting a business is likely to be relevant today, tomorrow, and even next year.
The problem with re-sharing evergreen content is that it is time-consuming. However, the good news is it can be automated.
Step 1 – Build a library full of evergreen content
Using a spreadsheet, start building a list of evergreen social media messages.
The easiest way to do this is by first listing out all of the evergreen content you and your team have created – blogs, videos, podcasts, presentations etc. For each piece of content, create 3-4 different headlines or quotes that can accompany the URL and some hashtags. You can also add to this list quote images and other forms of evergreen content.
Before long you will have a pretty substantial library of resources.
Step 2 – Start an Agorapulse account
The tool of choice for setting up an evergreen sharing schedule is Agorapulse. It’s simply the most feature-rich tool on the market given its price point. Plus, not many tools have a re-sharing feature that works intuitively like theirs does.
Get a free trial here.
Step 3 – Set up a recurring sharing schedule
Once you have an Agorapulse account, create some content categories – such as blog posts, quotes, videos etc – and choose how many times a day you would like each category to be shared to your social network.
Step 4 – Upload your spreadsheet and switch it on
When you have your categories and schedule ready to go, then you can upload your spreadsheet (as a CSV) directly to Agorapulse, assign the content to categories, and switch on the magic!
Now, this tool will share your library of content on a predetermined schedule you have created, and drive traffic back to your website on autopilot.
Note: This strategy is most relevant for Twitter.
Hack #4 – Pixel engaged readers and remarket to them (Hint: This hack is not what you think)
Are you familiar with the concept of remarketing?
Put simply, it’s a way to deliver messages (ads) to people who have interacted with your business (visited your website). Compared to cold ads, remarketing has a significantly lower cost per acquisition.
The way it works is fairly simple. Basically, you add a small snippet of code to the <Header> section of your website, then every user that visits your website is “pixeled” by that code, and you can create ads that are shown only to those people. The two most common networks for remarketing are Google Ads and Facebook.
You’re probably thinking, what does this have to do with driving traffic to my site from social media on autopilot?
Well, the type of “pixeling” I’m about to talk about doesn’t have anything to do with the Facebook or Google pixels. You see, there is an app called Pixel.me that allows you to create custom links from any URL. Whenever someone clicks on one of these custom links they are “pixeled” and you can remarket to them in much the same way you do with people that visit your website.
This is super-powerful when you are curating content on social media because if someone clicks on one of your shares and goes to someone else’s website, their information is still stored in your audience targeting data on the Facebook ads backend. Which means you can deliver ads to them because they have clicked on one of your curated links!
Let’s look at how easy this is to set up:
Step 1 – Use Pixel.me links to “Pixel” anyone that clicks a URL you share
Create a Pixel.me account here, and then use their URL shortener whenever you have a new piece of content to share on social media.
Step 2 – Use Facebook remarketing ads to drive this audience back to other pages on your website
Set up a Custom Facebook Audience that is made up of all the people that clicked on your newly created link. Then, use this audience to run ongoing remarketing ads that drive traffic back to your website.
There you have it, more traffic from social media on autopilot. Now, every time someone clicks on one of your curated links they will be added to your Facebook Custom Audience that is being shown remarketing ads.
Got no time or money for driving traffic to your website from social media? Use these four hacks to automate the process.
Actionable content marketing tips delivered
Subscribe to get our latest content by email.